As the nonprofit organization dedicated to promoting independent craft beer manufacturers in San Diego County, the San Diego Brewers Guild (SDBG) has much to celebrate when looking back at its accomplishments in 2021. The programming spearheaded by SDBG is made possible through support from its brewery members, community partners, craft beer patrons and more.
Here’s a look back at some of the key accomplishments by the San Diego Brewers Guild in 2021:
Monitored all recommendations from local health and elected officials related to the COVID-19 pandemic, in order to adequately inform brewery members
Since March 2020, we’ve all faced much uncertainty, and operating a small business amidst a pandemic has come with its own set of challenges. In early 2021, as we experienced signs of a reopening local economy, the San Diego Brewers Guild continuously monitored all recommendations made by local health, safety, and elected officials. The SDBG was one of the first organizations to report back any updates, such as reopening protocols and mask mandates, to its brewery members and patrons. Additionally, the SDBG met with the County Board of Supervisors, secured additional ARPA grant funds for brewery members, and organized a Lunch & Learn with Fisher Phillips to help employers understand COVID-19 vaccinations in the workplace.
Together, these efforts made the Capital of Craft™ a place where we can once again safely gather and enjoy a tasty pint of beer.
Board of Directors introduced and approved a Code of Conduct for brewery owners and patrons
This spring, we witnessed a reckoning within the global beer industry, which called out toxic environments within workplaces, industry events, and craft beer establishments. As the public rightfully demanded improved changes in the brewing community and the betterment of internal business practices, the SDBG board of directors formed a Task Force to guide the process of introducing a formal Code of Conduct and establishing more resources to support all members.
More details on the Code of Conduct and resources page will be unveiled by spring 2022.
Led marketing, PR campaigns and public events promoting San Diego as the Capital of Craft™
San Diego County continues to reign as one of the top craft beer destinations in the United States. Rejuvenating a few of its staple marketing campaigns and events, the SDBG led various initiatives, including the return of 2021 San Diego Beer Week in November and its Virtual Kick-Off Toast, to showcase how San Diego is truly the Capital of Craft™.
As a result these are a few marketing highlights:
This year, CBS 8 had Doug Constantiner from Societe Brewing Company on its morning news for some San Diego Beer trivia to kick-off ‘21 SD Beer Week. Check out the segment here.
Hosted 13 events, virtual workshops, and more to support craft beer business owners
San Diego Beer Week (SDBW) is a 10-day annual celebration and the perfect time for fans to enjoy a slew of events throughout the region. SDBW is one of the several ways that SDBG is supporting brewery members and business owners with educational and brand awareness opportunities. This year, the SDBG organized seven Hops + Harvest Beer Dinner Series, in conjunction with MIHO Catering Co., two Tap Into Knowledge workshops (ie - R&D Tax Credits, Merchant Advocate), a forum for its Affiliate Members, the 7th Annual Golf Tournament with 150-plus attendees, and more.
To learn more about SDBG event opportunities with its members, email [email protected].
In collaboration with CSU San Marcos, released the 2021 Economic Impact of Craft Breweries in San Diego County Report
The SDBG released its annual Economic Impact of Craft Breweries in San Diego County Report, created in partnership with California State University San Marcos (CSUSM) Office of Business Research and Consulting. The updated report looked at 2020 figures and provides an analysis into the impacts due to the COVID-19 pandemic. While there was a decrease in jobs, production, and total economic output, San Diego County craft beer manufacturers are optimistic, anticipating growth within the next six to 12 months. Here are additional key findings:
More than $37,200 raised for SDBG via special collaboration beers and releases
SDBG is immensely grateful to its brewery and affiliate members, who come up with inventive ways to support the organization’s efforts. This year, SDBG received more than $37,200 from special collaboration beers, like 2021 Capital of Craft IPA, SD Brewers United IPA, the SD Beer Tasting Experience, and other one-of-a-kind fundraising events like the SD Beer Hop Blend by BSG.
Thanks to everyone for supporting San Diego’s independent craft brewing community. Cheers to another great year in the Capital of Craft™!