Join us for a hands-on discussion on how to build your beer tasting skills led by Cicerone Certification Program co-owner and Master Cicerone, Dan Imdieke who lives locally in San Diego. In this session, you will learn how we perceive flavor and that tasting is a skill that anyone can get better at. Through guided tasting exercises, you will practice foundational techniques for each step of the sensory process, learn practical ways to build your beer vocabulary, and understand how to approach differentiating beers from one another. Dan will then lead a discussion on how tasting skills can be used to set your brewery apart in a variety of roles from the tap room to sales and marketing.
**Key Takeaways**
Learn practical ways to approach improving your tasting skills and ability to communicate beer flavor to others.
Understand how becoming a better beer taster helps you to differentiate your beers and show them in their best light.
Discover ways that developing tasting skills with your team can improve your taproom experience, provide additional tools to effectively sell, and add to your branding and marketing copy.
** Who Should Attend** This session is ideal for anyone looking to improve their tasting skills no matter where they are at on their beer journey. The aim is to look at sensory skills beyond just beer quality and through the lens of how it can apply to tap room managers, beertenders, brewers, sales reps, and marketing managers to add to their toolkit in their respective roles.
April 8, 2025 Using Market Data to Grow Your Brewery
Success in San Diego’s competitive beer scene requires more than great beer—it demands smart strategy. The best breweries don’t just react to the market; they use data to stay ahead of it.
Join us for an insightful seminar on leveraging market data to find untapped opportunities, refine your marketing, and optimize your distribution strategy. Learn how to analyze key data points—demographics, income trends, competitive density, and on/off-premise potential—to make informed business decisions that drive growth.
📍 Location: AleSmith Brewing Company 📅 Date: Tuesday, April 8, 2024 ⏰ Time: 3:00 PM – 4:30 PM
Key Takeaways:
Identify High-Potential Neighborhoods – Use demographic and population trends to locate your ideal customers.
Analyze the Competitive Landscape – Discover where breweries, bars, and retailers are concentrated or underserved.
Optimize Distribution Strategy – Target the right bars, restaurants, and retail accounts to maximize sales.
Who Should Attend: Brewery owners, sales teams, and marketing professionals looking to make data-driven decisions to grow their brand and reach the right audience. * Attendees will receive BrewMap Insights – Interactive tool that visualizes key market data to help breweries make smarter decisions.
