As craft beer evolves, so do the styles that define it. Consumer preferences, new brewing techniques, and innovative ingredients are shaping the next generation of beer. This seminar will explore the future of beer styles, from cutting-edge hop and yeast technologies to shifting market demands. We'll also dive into the business side of innovation—balancing creativity with production costs, ensuring shelf stability, and adapting core brands to stay competitive. Additionally, we'll discuss where classic beer styles fit in the modern landscape. As more consumers focus on flavor over style labels, breweries have an opportunity to bridge tradition with innovation, crafting beers that appeal to both purists and the next generation of drinkers. Key Takeaways:
How new hop products, yeast strains, and adjuncts are changing beer styles.
The rise of low-ABV, health-conscious, and hybrid beverage trends.
Cost considerations when developing and scaling new styles.
Strategies for evolving flagship beers while keeping them relevant.
The role of classic styles in a market driven by flavor exploration over style categories.
Insights from industry leaders on what’s next for craft beer.
